In an e-commerce strategy , one of the most important tools to achieve sales is the online catalog . It is the page or pages of the site where the entire offer of products and services of a company is published, or a PDF format that can be downloaded.
The objective of a digital catalog is to facilitate access to information that can speed up the purchase decision, such as the size of the presentation of a product, the material with which it is manufactured and, of course, the price. Also, and as marketing experts explain, it is a very useful channel for launches and promotions.
How to create an online catalog then? What kind of information should we include and how should it be presented? Here we tell you.
- Be very detailed in describing products or services
The objective is to avoid the customer having to contact the company to request more information and shorten the purchase process.
- Post high-quality, high-resolution photos
Also, use images taken from different angles so that the consumer can see all the details.
- Work with a clean and attractive design
If you don’t have the budget to hire a designer, you can use tools like Canva, Desygner, or Pixlr.
4.Ensure a good mobile experience
To do this, it works on a “responsive” design , which adapts to cell phone and tablet screens without any problem.
- Create a clear list of categories
This will make it easier for your customers to find what they need and therefore increase the conversion rate.
6.Includes zoom and full screen option
This is an important added value for the customer experience on the e-commerce site.
They are essential to guide the user to the online store, the shopping cart or a specific page with more information about the product or service , or the shipping or return policy.
- Offers an efficient search system
Thus, the visitor can quickly find what they need and choose between different options.
- Invest in SEO
Google not only indexes the content of a blog or the pages of a website, but also images, videos and PDF files.
- Make permanent updates
Finally, check weekly or daily (according to the number of sales) data such as the number of products in stock, the price or the cost of shipping.
Remember that if your online store is within a Maketplace , you can take advantage of these same recommendations to position yourself over other sellers.